About NetSeller

25 years of e-commerce experience. A new platform.

NetSeller is the latest generation of Swiss online store software whose story began around 25 years ago. It combines that practical experience with a newly designed technical foundation.

Explore our story

01 / Origins

Three generations of experience.

Each generation has taught us what matters in the daily operation of an online store.

around 200101

LiFESHOP

Patrick Trüssel develops the first generation of in-house store software at a web agency. Real customer projects shape a system that adapts to business processes.

200902

webTRADER

The newly founded PAWECO takes over the software, names it webTRADER and develops it for many years. Swiss stores gain individual workflows and integrations.

since 202503

NetSeller

Planning for a new generation starts in early 2025. NetSeller carries forward the commercial experience of its predecessors on a new, clearly structured platform.

The name

A family of Swiss software.

NetSeller's name connects with NetMailer , PAWECO's established newsletter software. Both are developed in-house and maintained for the long term.

02 / Experience and renewal

Proven knowledge. A new platform.

PAWECO's earlier store projects were built with webTRADER. They are examples of our experience, rather than references for NetSeller's current feature set. They cover complex catalogues, unusual ordering processes, migrations and links to external systems.

NetSeller applies that knowledge on a new technical foundation.

03 / Team

People who know the product.

A small core team handles product planning, development and support, keeping communication direct and responsibility clear.

Founder · Product and development

Patrick Trüssel

Patrick has developed web software for around 25 years and shaped every generation of the store platform. He leads NetSeller's product, architecture and development.

Software development

Philipp Bucher

Philipp joined PAWECO as an application development apprentice, completed his training with the company and has been part of the team for five years.

Customer support and organisation

Franziska Trüssel

Alongside other duties, Franziska supports customers and makes sure enquiries are recorded, understood and resolved by the right people.

A small core team and a trusted network.

PAWECO works with long standing freelancers and partner companies for specialist work. Responsibility for NetSeller stays with the internal team.

04 / Responsibility

Development, hosting and support belong together.

PAWECO GmbH develops and supports NetSeller from Eich, Switzerland. Your contacts stay close to the product after launch.

01
Direct contacts
Support reaches people who know the platform and your project.
02
Dedicated server instance
Each NetSeller installation runs in a separate application environment.
03
Switzerland or Germany
Choose the server location that fits your requirements and budget.
04
Ongoing development
Core, security and feature updates are part of managed hosting.

05 / Project experience

Experience from real commerce projects.

These projects use the predecessor technology webTRADER. They show the practical experience that helped shape NetSeller.

Product variety · Microsoft BC

Keep exploring