Catalogue / Product records

Manage products centrally. Control variants precisely.

One shared product record connects content, prices, categories, media and variants across multiple stores.

Explore the catalogue

01 / Product data

One product. All its details in one place.

From article number to language, related details stay together in one clear editing view.

  • 01Product data & status
  • 02Multilingual content
  • 03Prices & price lists
  • 04Media & assignments
Example productPine green fleece jacket · AB-3004

02 / Structure

Maintain once. Organise for each store.

Assign products to multiple stores and place them in the appropriate categories for each store.

Multiple storesMake available where needed
Store categoriesPlace in the right category
Product recordStore assignmentCategory in the store

03 / Variants

Variants without duplicate products.

Size and colour form distinct combinations. Each variant has its own SKU, status, price and stock.

8 active combinationsSizes S–XL · pine green and midnight blue
  • Individual SKUIdentify each combination
  • Individual statusActivate selected variants
  • Individual priceSet precise price differences
  • Individual stockAvailability for each version

04 / Storefront

Managed in the back office. Clear in the store.

Structured product data becomes a clear choice on desktop and mobile.

DesktopProduct details with variant selection
MobileThe same choice on mobile
NEWM / pine greenAvailable